US and Europe

I love getting ready for an announcement, especially when we’ll be launching an update to our iPhone application with some new features I think people are really going to enjoy. As you may know, I work for i.TV and we are expecting for Apple to notify us any day now that i.TV 2.1 is ‘ready for sale’. According to Apple’s new iPhone app approval ‘warning system’, it looks like our app is no longer ‘waiting for review’ but is now ‘in review.’

An app update is also a chance for our app to get a fresh start in ratings and reviews on iTunes (I really wish Apple would let us respond to user feedback posted to the iTunes Store). If we’d had that ability all along, we would have been able to react more quickly when a crash bug was discovered that has affected quite a few of our users. We sent out an edition of i.TV News last week that explains what happened but it hasn’t stopped people (justifiably) voicing their opinion.

I think the new app is going to be a good one though. Stable, fast and like I said–the new features are pretty dang rad and will end up introducing i.TV to a lot more people. I also think these new features will increase time spent in the application. Since I’ve been using the new application for a couple of weeks now, I find myself wanting to use it more than ever now (and I’ve always loved the app!).

So, I’m ready for this show to get on the road.