US and Europe

Sometimes I feel like I am in a technological bubble in Europe when it comes to social media, since latest and greatest is most often coming from the U.S. Why am I only now becoming acquainted with Foursquare?!  I have observed my brother using it as his Foursquare updates appear on Facebook and only had mild interest as he became mayor of various restaurants and other business venues. Now that I am using it myself, I recognize I have been missing out on the fun of the game and my chance to contribute to the growing Foursquare community in Germany. I am now trying to check in wherever I can, not only because I want to become mayor of as many places as possible but more importantly because I can contribute to the Foursquare experience of others by providing information about the places I visit.

I found an interesting observation in an article by Ari Adler about the difference between Twitter and Facebook on Ragan.com. In the article, article referred to communications consultant, Ike Piggot, who believes “Twitter is about the here and now, whereas Foursquare is more about the here when you need it.” Foursquare obviously has much potential to deliver content to its users that is contextually relevant. There are amazing possibilities here!