Kommt her – Get your Groupon!
My wife and I are finally catching up with life after a year of extreme parenting (twins). Every day is a pure delight but it has been crazily intense. I am now trying to catch up on interesting happenings I missed during the last year plus and have noticed that Groupon has come to Germany. I know, I know – we’re behind. In any case, we signed up today and have already found some great deals near where we live. It’s great when novel ideas like this make the leap across the pond. Now I just need to get some friends so I can get some free vouchers.
For those of you who are unfamiliar with Groupon, let me give you a quick overview. Groupon is a U.S.-based company offering “an easy way to get huge discounts while discovering fun activities in your city. Each day (they) feature a cool new experience at an unbeatable price in dozens of cities across the country.” It is a great concept and the revenue potential is huge, since they generally keep 50 percent of the coupon’s value. This year alone, they are projected to pull in $400 million in revenue according to a recent article in the Wall Street Journal.
Groupon got their real foothold in Germany after purchasing Citydeal from the (in)famous Samwer brothers (they are worth their own blog post). Now it will be interesting to see if this concept takes off in the here. With deals in close to 100 German cities, I am confident it will. I am also fairly sure our household will become a power user.
Visit Groupon.com or Groupon.de and see if you like it.