US and Europe

For months I have been hearing about an agency called we are social. I believe they first came to my attention while attended a Forrester event in London. Since then they have popped onto my radar now and again after hearing about their work from various sources. Recently, I decided to follow @wearesocial on Twitter and boy I’m glad I did! Today they tweeted a blog post about a Twitter campaign they did earlier this year with Mercedes Benz – the Tweet Race. First of all, good on them for putting together such a great case study video to showcase their work. That in and of itself is not really unique but it tells the story in a visual manner that is very compelling and can be easily shared via social networks. Naturally that ties well into the we are social brand and how one would expect to experience it. Secondly, this is a great example of how social media enables people to actually become active participants in a brand experience.  Take a look at the video - Mercedes-Benz Tweet Race from thepixel on Vimeo.