About US & Europe
As marketing and communications professionals, there is much we can learn from what our colleagues are doing in other parts of the world. US & Europe explores brand experiences in the United States and Europe by looking carefully at what makes companies succeed or fail in their efforts to promote their brands and achieve commercial success.
The authors are Jeremy, who works in marketing at an enterprise software company in Germany and Justin, who works in marketing for a consumer technology and media company in the U.S.A.