For months I have been hearing about an agency called we are social. I believe they first came to my attention while attended a Forrester event in London. Since then they have popped onto my radar now and again after hearing about their work from various sources. Recently, I decided to follow @wearesocial on Twitter and boy I’m glad I did! Today they tweeted a blog post about a Twitter campaign they did earlier this year with Mercedes Benz – the Tweet Race. First of all, good on them for putting together such a great case study video to showcase their work. That in and of itself is not really unique but it tells the story in a visual manner that is very compelling and can be easily shared via social networks. Naturally that ties well into the we are social brand and how one would expect to experience it. Secondly, this is a great example of how social media enables people to actually become active participants in a brand experience.  Take a look at the video - Mercedes-Benz Tweet Race from thepixel on Vimeo.

A campaign recently came to my attention that I found to be very creative. It was a PR campaign in the United Kingdom that was headed up by Hous PR and Frank PR called Extreme Vicar. This was a contest for 16 local vicars to win a chance to conduct a special service at one of two amusement parks, Alton Towers or Thorpe Park on Easter Sunday. The vicars were required to perform acts of clergical piety like holding a bible while on ride. It did provide some very nice photo opps and garnered some great press attention from a number of  the national and regional dailies in the UK.

Although the reality show format is not original, I find the vicar concept to be brilliant. What a great way to generate some interest in the brands from a campaign perspective. What I like most about it is that they could directly link the campaign to specific business results since they were likely trying to drive visitors to these parks on Easter Sunday. It would be interesting to know what the final numbers were. What a great way to not only promote these brands. I’ve personally been to Alton Towers and somehow this makes me want to return!